Management Must Manage

Management must manage

Can you manage? A lot of people think that managing and management is
the same think. In your business school class management gets defined as
planning, leading, organising and controlling – and that is where they
leave it. Progressive institutions may define managing as the process of
management or some definitions that state that the task of management is
to achieve the best returns with the scarcest of resources.

There is truth in the fact that management work with scarcity.
Management is about cold hard results – often in the face of seemingly
insurmountable challenges. To manage is to stretch yourself and the
organisation to overcome natural barriers and to achieve exceptional
results. It is not just about more profit but being more efficient and
getting better daily. It is about challenging the status quo and making
sure that competing demands of shareholders, staff and clients are
balanced at all levels.

A good manager is one that sets a clear vision, motivates people
toward that vision and that achieves what they set out to do. This while
shareholders and demanding more, staff are demanding more and clients
are demand more. Too many times people accept mediocrity and partial
achievement of targets as an attempt at management. A good manager will
achieve their targets and have fun while doing it.

To redefine management is increasingly important as there is not
enough of it in the world. Every day there are new opportunities and new
challenges that require managers to relook at what they are doing and to
take on new markets and growth areas. Decisions fuelled by ego and the
need to self-promote cost society more than the most dreaded
diseases.